BON-APPE-CHEETOS, the first-ever official Cheetos holiday cookbook has been created this year and it's full of festive recipe ideas from Chester Cheetah and friends. In the pages of the recipe book, fans of the cheesy snack puffs will find recipes ranging from appetizers and side dishes to entrees, plus desserts and cocktails to create fun holiday feasts.
BON-APPE-CHEETOS: A Holiday Cookbook by Chester & Friends shares 22 recipes from Chester and professional chefs. The Cheetos-themed holiday recipes promise a "little Chester mischief" with twists on traditional recipes like the Flamin' Hot Friendsgiving Turkey, Chester's Cheesy Skillet Corn and Good, Better, Best Pumpkin Pie.
The launch of this themed cookbook helps to support the launch of PepsiCo Foods' newest recipe hub, which shares even more at-home recipe ideas.
Image Credit: Frito-Lay
What's Driving This Trend
- Cheetos-themed Recipe Books
- Opportunity for brands to create holiday-themed recipe books featuring their products.
- Innovative Twist on Traditional Recipes
- Opportunity for chefs to reinvent classic recipes using unconventional ingredients or flavors.
- Brand-driven Recipe Hubs
- Opportunity for companies to create online platforms or hubs to share recipe ideas featuring their products.
Who This Affects Most
- Food and Beverage
- Opportunity for snack and food brands to embrace themed recipe books as marketing tools.
- Publishing
- Opportunity for publishers to collaborate with brands on creating recipe books that feature their products.
- Digital Marketing
- Opportunity for digital marketing agencies to assist brands in creating online recipe hubs as part of their marketing strategies.
