Riviana Foods created the first boil-in-bag rice products of their kind with simple ingredients, so that enjoying meals is easier. The Success Garden & Grains Blends are being introduced in two varieties to start, including white rice, black beans, corn and bell peppers, as well as white rice, peas, carrot and red bell peppers. The pre-portioned, BPA-free boil-in-bags are sold in sets of two that only take about 10 minutes to prepare.
Erica Larson, senior brand manager at Riviana Foods, provides insight into the products and consumer habits, stating: "This past year, we’ve seen a high level of cooking engagement as more consumers opted to eat at home. For some, this has uncovered a newfound passion for cooking, while others have become tired and uninspired having to plan and prepare different meals every day.
What's Driving This Trend
- Boil-in-bag Meal Kits
- Opportunity for more pre-portioned boil-in-bag meal kits with simple ingredients for quick and easy meal preparation.
- Simplified Meal Prep
- Opportunity for simplified meal prep products to cater to the growing number of consumers cooking at home.
- Healthy Convenience Foods
- Opportunity for more healthy and convenient meal options for consumers seeking healthier meal options without sacrificing convenience.
Who This Affects Most
- Food Manufacturing
- A shift towards simplifying meal prep could disrupt the food manufacturing industry by creating a demand for more pre-portioned and simplified meal kits.
- Retail
- Retailers can capitalize on the trend towards simplified meal prep by offering a variety of easy-to-prepare meal options for consumers looking for convenience.
- Health and Wellness
- Player in the health and wellness sector can explore and potentially exploit the opportunity to offer more healthy and convenient meal options for consumers seeking healthier meal options without sacrificing convenience.
