There are often plenty of posters and dedicated campaigns to alert consumers to a BOGO deal, but Overnight Labels has come up with a unique way for the key players in the food and beverage industry to bring awareness to a Buy One, Get One promotion.
Overnight Labels' solution comes in the form of a dual-chambered shrink sleeve, which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free."
Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed.
Promotional BOGO Packaging
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