There are often plenty of posters and dedicated campaigns to alert consumers to a BOGO deal, but Overnight Labels has come up with a unique way for the key players in the food and beverage industry to bring awareness to a Buy One, Get One promotion.
Overnight Labels' solution comes in the form of a dual-chambered shrink sleeve, which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free."
Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed.
Key Themes Behind This Trend
- Dual-chambered Packaging
- This trend suggests that companies can explore innovative packaging solutions to create more awareness about their products and deals.
- BOGO Promotional Marketing
- This trend shows how companies in the food and beverage industry can explore more promotional marketing techniques to drive revenue and increase awareness.
- Printed Shrink Sleeves
- This trend highlights the importance of using customized printed shrink sleeves to create designs that can connect with consumers and improve sales.
Where This Applies
- Food and Beverage Industry
- This industry can leverage dual-chambered shrink sleeve packaging to enhance their promotional marketing efforts and boost sales.
- Printing Industry
- This industry can explore personalized printing options for shrink sleeves, helping companies to achieve maximum visibility for their products.
- Retail Industry
- This industry can take advantage of BOGO packaging as part of their product promotions, helping to create more awareness, entice customers, and drive sales.
