Promotional BOGO Packaging

Clean the Sky - Positive Eco Trends & Breakthroughs

This Dual-Chambered Shrink Sleeve Brings Awareness to a BOGO Deal

— October 14, 2016 — Lifestyle
There are often plenty of posters and dedicated campaigns to alert consumers to a BOGO deal, but Overnight Labels has come up with a unique way for the key players in the food and beverage industry to bring awareness to a Buy One, Get One promotion.

Overnight Labels' solution comes in the form of a dual-chambered shrink sleeve, which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free."

Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed.

Trend Themes

  1. Dual-chambered Packaging — This trend suggests that companies can explore innovative packaging solutions to create more awareness about their products and deals.
  2. BOGO Promotional Marketing — This trend shows how companies in the food and beverage industry can explore more promotional marketing techniques to drive revenue and increase awareness.
  3. Printed Shrink Sleeves — This trend highlights the importance of using customized printed shrink sleeves to create designs that can connect with consumers and improve sales.

Industry Implications

  1. Food and Beverage Industry — This industry can leverage dual-chambered shrink sleeve packaging to enhance their promotional marketing efforts and boost sales.
  2. Printing Industry — This industry can explore personalized printing options for shrink sleeves, helping companies to achieve maximum visibility for their products.
  3. Retail Industry — This industry can take advantage of BOGO packaging as part of their product promotions, helping to create more awareness, entice customers, and drive sales.
1.8
Score
Popularity
Activity
Freshness