Every woman longs for perfect, proportionate, Marilyn Monroe-esque curves that fill out a dress without looking infirm, and now with the new Melanie Lyne collection and its hidden body shapers, women of all sizes can feel just like Marilyn herself.
Each of the gorgeous, floral dresses featured in Melanie Lyne's summer collection has a little secret -- they contain body shapers. Made of stretchy, yet firm material, these shapers give women the curves they've always wanted without making themselves obvious. Rather than having to wear a separate, form-fitting slip underneath their sundresses, women simply have to pop one of Melanie Lyne's feminine ensembles over their heads and head out, since the body shapers are sewn right into the body of the dress.
Shopping for the perfect dress can be overwhelming. It seems as if something's always off about their fit, whether it's the length, the waist size, or something similar. With these Melanie Lyne dresses, however, women can find their dream summer ensembles in an instant, making them the ultimate invention for women everywhere.
What's Driving This Trend
- Hidden Body Shapers
- Innovative fashion that discreetly incorporates body shapers to give women the curves they desire.
- All-in-one Dresses
- Functional dresses with built-in shapewear to address common womenswear issues.
- Seamless Shapewear
- Shapewear designed as an integral part of a garment, with invisible seams and no discernible lines, to provide discreet figure-enhancing benefits.
Who This Affects Most
- Fashion
- Industry players can incorporate hidden shapewear into their collections to cater to the needs of customers who want comfortable clothes that flatter their figures.
- Retail
- Retailers can stock up on body shaper dresses to attract customers looking for fashionable, easy-to-wear clothing items.
- Undergarment
- Companies in the undergarment space can collaborate with fashion brands to come up with innovative ideas for seamless shapewear to be incorporated into clothing items.
