Haunting LadyLike Editorials

The Bo Don for Vision China Photoshoot is Darkly Victorian

The editorial starring model Bo Don for Vision China is haunting and ladylike. The dark and slightly blurry images speak to the former while the demure ensembles and pale skin does justice to the latter. Although when taken out of context, the outfits are decidedly modern, in this photoshoot they look as though they belong in a different era entirely.

Lensed by France-based photographer Boris Ovini, the editorial starring Bo Don for Vision China shot both in studio and on location. Appearing in the latest issue of the magazine, the photoshoot showcases select spring looks from labels such as Marc Jacobs and Prada. It was styled by Rich Aybar. The looks were perfected by hairstylist Vincent de Moro and makeup artist Morgane Martini.

Darkly Victorian
Opportunity for fashion brands to embrace a haunting and ladylike aesthetic inspired by the Victorian era.
Blurry Imagery
Potential for photographers and artists to experiment with dark, slightly blurry images to create an eerie and mysterious atmosphere.
Modern Outfits in Different Era
Disruptive innovation opportunity for fashion designers to create contemporary outfits that evoke a different era and challenge traditional fashion norms.

Sectors Adopting This

Fashion
The fashion industry can explore the darkly Victorian aesthetic and blurry imagery to create unique and evocative collections.
Photography
Photographers can experiment with capturing dark, slightly blurry images to evoke an eerie and haunting atmosphere in their work.
Beauty
Beauty brands can incorporate the pale skin and demure makeup seen in the editorial to create a haunting and ladylike beauty trend.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 60%
Freshness 8%

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