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BNN: Jeremy Gutsche on Tweetonomics and Social Media Trends

— December 13, 2010 — About
Jeremy Gutsche was recently featured on BNN in regards to his views on the concept of Tweetonomics and the influences of social media on marketing.

In this interview, Gutsche discusses with Tony Chapman from Capital C the unique concepts behind the different technological marketing techniques which are tied in with the consumer market today. Gutsche emphasizes the idea of "next-besting" and how shoppers are now more inclined to purchase items that are more personalized to themselves, as opposed to mainstream items that are available in mass numbers to the general public. From touching upon the interesting topic of Twitter shoes to providing examples of astounding augmented reality marketing trends, Gutsche gives a few insightful ideas towards how far the consumer world has come in incorporating the Internet and technological realms into their promotions.

Click here to watch part 1 of the full 11 minute clip!
Click here to watch part 2 of the full 11 minute clip!
Trend Themes
1. Personalization Marketing - The trend of personalized products and services is growing, creating opportunities for companies to utilize customer data and preferences to tailor their offerings to individual buyers.
2. Augmented Reality Marketing - As consumers become more tech-savvy, incorporating augmented reality into marketing efforts can provide immersive experiences that engage customers and drive sales.
3. Social Media Influencer Marketing - Brands can harness the power of social media influencers to reach targeted audiences and drive sales through endorsements and sponsored content.
Industry Implications
1. E-commerce - As online shopping continues to boom, there are significant opportunities for e-commerce businesses to leverage personalization and augmented reality marketing to enhance the customer experience and boost sales.
2. Fashion - Fashion brands can utilize personalization marketing to deliver customized products and experiences, while also partnering with social media influencers to increase brand awareness and influence purchasing decisions.
3. Advertising and Marketing Agencies - Agencies can help brands stay ahead of the curve by providing expertise in digital marketing strategies such as personalized marketing, augmented reality campaigns, and social media influencer partnerships.
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