NBCUniversal's Bluprint is a digital streaming service for makers that shares thousands of online classes for those who are interested in picking up a new craft or brushing up their skills. On the platform, users are able to explore categories like art, food, living and fabric + fiber, which introduce crafts like sewing, knitting, embroidery, baking, cake decorating, photography and much more.
In December, Bluprint is introducing Fashion Sewing with Project Runway winner Jhoan Sebastian Grey, who will be teaching viewers how to construct a bespoke skirt with fine details and high-quality fabrics. Notably, Bluprint is the official DIY partner and grand prize sponsor of Project Runway, and each season's winner is given the opportunity to create their own digital instructional series.
Image Credit: Bluprint
What's Driving This Trend
- Maker Streaming Services
- The rise of digital platforms that offer courses for makers provides opportunity for content creators to monetize their niche skills.
- Crafting Education
- The increasing availability and popularity of online crafting courses expands the market for education in creative industries.
- Social Crafting
- The community-focused approach of some maker streaming services presents potential for disruption in the social networking space.
Who This Affects Most
- E-learning
- Digital crafting education creates opportunities for the e-learning industry to expand beyond traditional academic subjects.
- Arts and Crafts Retail
- The growth of online crafting classes allows arts and crafts retailers to tap into a larger market of hobbyists and enthusiasts.
- Social Media
- The community-driven aspect of some maker streaming services challenges existing social media platforms with more specialized niches.
