La Mer Launched a "Blue Heart" Jar to Raise Funds to Protect the Oceans

 - Jun 18, 2019
References: cremedelamer & allure
The iconic Blue Heart Crème de La Mer was recently released in a limited-edition, commemorative package. The brand boasts a sustainable product made from Gian Sea Kelp, Miracle Broth, and Lime Tea. Moreover, La Mer Blue Heart is made without any parabens or phthalates.

The brand's name -- La Mer -- is the French word for the ocean, which is why the company decided to launch an ocean-saving social media campaign. For every image uploaded to social media channels using the hashtag #LaMerDonation and #LaMerBlueHeart, the company will donate $25 to ocean conservation projects (up to $650,000). The brand also partnered with singer-songwriter Jhené Aiko to promote the charitable campaign through social media.

Thia limited-edition luxury moisturizing cream is available at online retailers for $490.

Image Credits: La Mer