Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Bloomberg Businessweek: Jeremy Gutsche on Shock Reality and Discovery Channel's Risky Business

— April 17, 2013 — About
It's no secret that controversy sells; however, up until this point, dicey topics have been kept to a minimum on daytime television. The Discovery Channel is looking to break this boundary with two new series, aptly titled 'Naked Castaway' and 'Naked and Afraid,' that not only include nudity, but make it a plot focus. Our Chief Trend Hunter and innovation keynote speaker Jeremy Gutsche met with Bloomberg Businessweek's Eric Spitznagel to discuss shock-based programming and its implications in pop culture.

Gutsche believes this move toward more controversial programming is Discovery Channel's way of luring in a larger audience. He states, "[Today's culture is] a media-cluttered culture, and there are just too many options. Nude contestants is definitely a way to stand out." This thought rings true even before either show's actual release, with such media authorities as Robert Galinsky, founder of the New York Reality TV School, sharing thoughts on the controversy. Though many see this risky move as a simple eyeball-grabbing strategy, some see nudity-based programming as a step towards a more raw, genuine form of entertainment.

Read the Full Article at Bloomberg Businessweek



Discovery Channel Doubles Down on Nudity-Based Programming


BLOOMBERG BUSINESSWEEK
By: Eric Spitznagel

Nancy Daniels, Discovery Channel’s executive vice president of production and development, won’t say whether the network is trying to corner the market on nudist television. “Both shows came to us via very different routes,” she says, “and they both represent the ultimate in survival challenges. With the word ‘naked’ in the title, there is obvious immediate interest.” But it’s not just the suggestive titles that could potentially lure viewers. “Seeing other people naked is one of our basic needs and instincts,” says Robert Galinsky, founder of the New York Reality TV School. “They’re taking the reality show premise and stripping it down to the bare essentials, pun intended.”

Trend expert Jeremy Gutsche says Discovery is trying to distinguish itself in a crowded field. “One of the problems that all networks are facing right now is finding ways to attract younger viewers,” he says. “It’s a media-cluttered culture, and there are just too many options. Nude contestants is definitely a way to stand out.”
0.5
Score
Popularity
Activity
Freshness