Modern Gamer Egg Beaters

The BLND Mixer is Inspired by the Nintendo Wiimote

Gaming and cooking become one-in-the-same in Rafael Mayani's BLND Mixer. Mayani's BLND Mixer is a conceptual handheld mixer inspired by the Nintendo Wii's controller. The mixer consists of three pieces that can mix liquids, solids with liquids and cut and mix solid food.

The majority of automatic mixers are designed in the shape of a power drill. This isn't bad, but the youth of today's world are probably more familiar with a Wii controller than they are with power tools (for better or worse). The BLND Mixer has two attachments and one mixing chamber. The gadget is held overhand and bears a strong resemblance to the Wiimote. Fixing something that isn't broken is a cardinal sin. An exception should be made for the BLND Mixer as it is an awesome update of an existing product rather than a complete rebuild.

Hybrid Kitchen Tools-gaming
Opportunity to create more kitchen tools with modern gaming interfaces to capture the attention of younger audiences.
Novelty Kitchen Gadgets
Creating unique, nostalgic gadgets for the kitchen can be a lucrative business opportunity.
Reinvention of Traditional Products
There is potential for innovative ideas by reimagining traditional kitchen products and make them more appealing to modern consumers.

Industries Being Reshaped

Kitchen Appliance Manufacturing
Collaborating with designers with fresh ideas for reinvented designs can bring new customers and increased revenue for the industry.
Gaming Accessories
Marketing and creating products that intersect with the kitchen or other non-gaming related industries can create a diverse audience while boosting profits.
Product Design Consulting
Offering product design consulting services to industries looking to create a fresh product that intersects with current trends can ensure a steady stream of income for design consultants.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 6%
Freshness 8%