The daring beauty company who pioneered the colorful at-home dip-dye hair obsession has branched into the world of makeup products with a new line that features bold colors and customizable palettes.
Although extremely popular, large eye shadow palettes are not always cost-effective for the consumer. Of the 10-30 shadow options, users will typically be drawn to two or three colors, while the rest go relatively untouched. This BYO palette tackles this issue as it ensures the users' palette is comprised of colors that personally compliment and enhance their individual features. The casing of the product features magnetized holes for the eye shadow pans to comfortably fit in. Each pan is bought individually, allowing the consumer to curate their palette in a manner that reflects their ever-changing beauty aesthetic.
Bleach London's innovative BYO palette exemplifies a consumer-centric product that's both practical and cost effective.