Multi-Flavor Chip Mixes

Doritos Blazin' Buffalo Mix Combines Four Different Flavors in One Bag

For those who have an impossible time deciding on just one flavor of chips, the brand new Doritos Blazin' Buffalo Mix is the perfect solution. By combining four flavors into one bag, the new snack is the ultimate party accessory.

Doritos Blazin' Buffalo Mix is the latest addition to the Doritos lineup. The multi-flavored snack combines four different flavors into one bag, including Blazin' Buffalo & Ranch, Cool Ranch, Chipotle and Blue Cheese. To help distinguish the different varieties, each flavor comes in a different shape.

To help launch the new snack mix, Doritos has teamed up with the NFL's Matthew Stafford --- quarterback for the Detroit Lions -- to promote the product as the perfect football season treat. This promotion includes specially marked bags that allow fans to play an online game where they can 'call the play' they think Stafford will make.

Multi-flavor Chip Mixes
Opportunity to create customizable chip mixes using multiple flavors in one bag.
Ultimate Party Snack
Opportunity to create unique and exciting snack mixes for social gatherings and events.
Collaborative Promotions
Opportunity to partner with influencers or celebrities to promote new snack flavors and engage consumers.

Sectors Adopting This

Snack Food Industry
Disruptive innovation opportunity to create new and innovative chip mixes for the snack food industry.
Event Planning Industry
Opportunity to provide unique and customized snack options for parties and events in the event planning industry.
Marketing and Advertising Industry
Opportunity to collaborate with influencers and celebrities to create engaging promotional campaigns in the marketing and advertising industry.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 33%
Freshness 8%

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