Blatter & Blatter is a company in the pipe-making business, which was founded in 1908. Since the brand has been around for quite some time, Mario Bouthat of Canada was looking to update the company look, but not sacrifice the familiarity of the Blatter & Blatter image.
Bouthat came out with a design that screams modernity, as well as sleek. The type of clientele Blatter & Blatter would attract with this type of packaging is a younger man looking to indulge in products of the high class society, even if he can't afford it. Pipes are often seen as something for the older generation, but this new look completely changes how the product is perceived, which will hopefully increase sales for this prestigious pipe-making company.
Key Themes Behind This Trend
- Modernized Packaging
- Disruptive innovation opportunity to update packaging design for traditional brands to attract younger clientele.
- Perception Shift
- Disruptive innovation opportunity to change the perception of a product to appeal to a wider audience.
- Lifestyle Rebranding
- Disruptive innovation opportunity to reposition a product for a higher-class market segment.
Where This Applies
- Packaging Design
- Disruptive innovation opportunity to create modern and sleek packaging designs for various products.
- Luxury Goods
- Disruptive innovation opportunity to target a younger demographic with high-end products.
- Smoking Accessories
- Disruptive innovation opportunity to transform traditional smoking accessories into trendy lifestyle products.
