Blatter & Blatter is a company in the pipe-making business, which was founded in 1908. Since the brand has been around for quite some time, Mario Bouthat of Canada was looking to update the company look, but not sacrifice the familiarity of the Blatter & Blatter image.
Bouthat came out with a design that screams modernity, as well as sleek. The type of clientele Blatter & Blatter would attract with this type of packaging is a younger man looking to indulge in products of the high class society, even if he can't afford it. Pipes are often seen as something for the older generation, but this new look completely changes how the product is perceived, which will hopefully increase sales for this prestigious pipe-making company.