LEGO's Birthday Studio Gives Parents Party Instructions

 - Feb 22, 2019
References: vimeo &
The LEGO Birthday Studio is launched to help parents plan an unforgettable party experience for their children. Released by LEGO Russia, the platform boasts five stages through which kids can detail their dream organization.

The gamified experience is themed after the beloved brick toy blocks and figurines. The Birthday Studio boasts immersive simple games that occasionally push kids to answer questions about their party vision. When completed, parents receive a letter that bears straightforward instructions on logistics, themes, and etc.

The LEGO Birthday Studio is definitely a wonderful way of engaging kids in the digital age, whilst giving them some sense of control over their own parties. In addition, it surely alleviates parent anxiety when it comes to organizing the perfect party.