Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,794 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,222 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,794 cutting edge ideas.

Cake-Flavored Pretzel Bites

Auntie Anne's Birthday Cake Pretzel Nuggets are a Sweet & Salty Treat

— October 18, 2018 — Lifestyle
To celebrate its 30th birthday, the beloved soft pretzel chain Auntie Anne's is debuting Birthday Cake Pretzel Nuggets on October 22nd.

The new Birthday Cake Pretzel Nuggets are the winner of Auntie Anne's second Pretzel Nation Creation contest, which asked fans to choose a birthday-themed flavor to celebrate the chain's 30th birthday. The birthday cake flavor beat out Caramel Apple Crème Brûlée by just 662 votes to become the newest addition to Auntie Anne's Pretzel Nuggets lineup.

Described as "a snack that anyone with a sweet tooth can enjoy," the new Birthday Cake Pretzel Nuggets take bite-sized pretzels and top them with a dusting of vanilla, drizzle of chocolate syrup, and colorful confetti sprinkles for a treat that is both delicious and Instagram-friendly.


Image Credit: Auntie Anne's.
Trend Themes
1. Birthday-themed Food Products - The success of Auntie Anne's Pretzel Nation Creation contest shows a demand for celebratory food products that cater to specific occasions or themes.
2. Hybrid Snacks - Incorporating popular flavor profiles from other food categories, such as cake or candy, into traditional snack items like pretzels creates exciting hybrid options for consumers.
3. Instagrammable Food - By adding unique visual elements like confetti sprinkles to food items, businesses can tap into the modern trend of social media food content and attract consumer attention.
Industry Implications
1. Snack Food - Innovative flavors and hybrid options in the snack food industry provide opportunities to cater to changing consumer preferences and stand out from competitors.
2. Food Customization - Allowing customers to choose and vote on food product flavors or toppings creates engagement and loyalty, as seen in Auntie Anne's Pretzel Nation Creation contest.
3. Social Media Marketing - Creating visually appealing, Instagram-friendly products can provide free marketing opportunities, as consumers are likely to share and promote these products on social media platforms.
1.6
Score
Popularity
Activity
Freshness