Families who are looking to sneak more vegetables into their meals can now turn to a number of conveniently frozen Birds Eye Veggie Made meals that make simple, better-for-you ingredient swaps. The newest dishes include flavorful options like Three Cheese Ziti, Chicken Alfredo Pasta, Cheddar Mac & Cheese and Cheesy Chicken & Broccoli made with riced cauliflower. In these meals, Birds Eye describes that "the pasta and the rice are the vegetables" and as such, the healthier comfort food meals are able to offer a half a cup of vegetables per serving.
The Chicken Alfredo Pasta is prepared with a 100% vegetable penne pasta that's made from zucchini and lentils. The ready-to-heat skillet meal can be prepared in a matter of minutes at home.
Key Themes Behind This Trend
- Veggie Made Convenience
- Convenient frozen meals and ingredient swaps that sneak in vegetables enable families to enjoy healthier comfort foods at home.
- Alternative Pasta Innovation
- Innovative vegetable-based pastas, like those made from zucchini and lentils, represent a disruptive opportunity to offer healthier options for comfort foods.
- Half a Cup Initiative
- Meals that offer at least half a cup of vegetables per serving present an opportunity for companies to answer growing consumer demand for healthier meal options.
Where This Applies
- Frozen Convenience Food
- Incorporating more vegetables into popular comfort foods can disrupt the frozen convenience food industry and attract health-conscious consumers.
- Pasta Production
- Innovating new methods of pasta production from non-traditional ingredients like vegetables provides an opportunity to capture market share in an already saturated industry.
- Catering and Meal Delivery
- Offering healthier versions of comfort food through catering or meal delivery options is an opportunity to meet consumer demand without sacrificing flavor or familiarity.
