Russian agency 'BRANDEXPERT' created a new look for the Biotox Body Care brand's products. The fresh branding provides a fruit-themed display, which aims to project the brand's organic and natural ingredients.
Each product has been given a new look using bright colors and eye-catching images of fruits and floral arrangements. Additionally, each product has been adorned with the freshly redesigned Biotox logo. The logo now features the brand's name in all lowercase letters with the dot above the 'i' replaced with an illustrated leaf.
The idea for this re-branding is to boast the brand's floral, fruity and aromatic qualities. In order to allow the viewers to fully understand the product's natural and authentic ingredients, the design agency decided to put the fruit directly in front of each consumer's eye.