Functional Probiotic Beverages

The Bio-K+ Essential Line Makes Probiotics Fun and Accessible

The Bio-K+ Essential line is a new range of functional beverages infused with probiotics to support the modern consumer who wants to bolster their healthy and active lifestyle. The all-new Essential line joins the Pro and Original lines and it makes it easy for healthy individuals to enjoy a dose of probiotics on the go.

The Essential products boast 35 calories or less per portion for iced teas and only five calories for the sparkling waters, plus the organic formulas are naturally flavored and free from artificial colors, flavors or sweeteners. While sparkling water lovers will be drawn to fresh flavors like yuzu and blueberry pomegranate, those who love iced teas will be pleased by varieties like maple green tea.

Image Credit: Bio-K Plus International

Functional Probiotics
Opportunity to develop and market functional beverages with probiotics to promote healthy lifestyles.
Low-calorie Beverages
Opportunity to capitalize on the trend of healthier low-calorie beverage options for people on-the-go.
Organic Ingredients
Opportunity to cater to health-conscious consumers with organic formulas free from artificial colors, flavors, or sweeteners.

Sectors Adopting This

Beverage Industry
Develop new probiotic-infused beverage products and healthier low-calorie beverage options using organic ingredients to cater to health-conscious consumers.
Health & Wellness Industry
Market probiotic-infused beverages and low-calorie options with organic ingredients as part of a healthy and active lifestyle.
Fitness Industry
Collaborate with the beverage industry to develop and promote low-calorie probiotic-infused beverages as part of a healthy fitness regimen.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 62%
Freshness 9%