Billionaire Boys Club EU launches the lookbook for its Pre-Spring 2019 collection and it is inspired by what's described as the "DIY culture of action sports." The new seasonal range draws references to this overarching theme through the form of different emblems -- this includes checkered patterns that reference racing uniforms and the sponsorship patchwork on it, racing stripe accents, and long sleeve shirts with BMX-style infusion.
In addition to the action sports inspiration, the collection also draws some influence from space travel, with a racing jacket that boasts references to the Apollo Program Prime Crew by NASA. The capsule also features a half zip pullover sweater with a quilted construction, a sherpa fleece sweater with reversible elements, a down jacket, and track pants in the label's signature 'Climbing Camo' accent.
Billionaire Boys Club EU's Pre-Spring 2019 Capsule Displays Action
1. DIY Culture-inspired Sportswear - Disruptive Innovation Opportunity: Develop smart sportswear that incorporates DIY elements, such as customizable patches or easy-to-replace parts.
2. Action Sports-inspired Fashion - Disruptive Innovation Opportunity: Create sustainable sportswear using eco-friendly materials and techniques while incorporating action sports aesthetics.
3. Space Travel-inspired Apparel - Disruptive Innovation Opportunity: Design functional and stylish clothing for space enthusiasts that combines NASA-inspired design elements with modern technology and materials.
1. Sportswear Manufacturing - Disruptive Innovation Opportunity: Explore advancements in textile manufacturing and printing technologies to create sportswear that captures the spirit of DIY culture and action sports.
2. Sustainable Fashion - Disruptive Innovation Opportunity: Develop environmentally-friendly processes and materials for producing sportswear inspired by action sports and DIY culture.
3. Space Apparel Market - Disruptive Innovation Opportunity: Enter the growing market for space-themed fashion by creating innovative, space travel-inspired apparel that merges style, comfort, and functionality.