'Bike by Me' is a site which lets you build and design your very own bicycle, offering all the components in a vast array of rainbow-bright colors.
'Bike by Me' lets you specifically choose the colors of the frame, seat, grip, chain, tire and rim. Mix and match all sorts of rainbow-like colors to create a fun-looking bicycle. Ride around in your own creation and have all the hipsters green with envy.
Implications - Ever since the recent economic recession more and more consumers have been left feeling helpless and without a strong grasp of control on their own lives. Businesses can provide relief to this issue through the promotion of DIY products that will likely offer a sense of empowerment to clients.
What's Driving This Trend
- Personalized DIY
- The trend of personalized DIY products allows consumers to have a sense of empowerment and control in their own lives.
- Customizable Colors
- The trend of customizable colors offers consumers the ability to create unique and eye-catching products.
- Hipster Appeal
- The trend of hipster appeal in products attracts a niche market and creates a sense of exclusivity.
Who This Affects Most
- Bicycle Manufacturing
- The bicycle manufacturing industry can thrive by offering customizable options for consumers to design their own bikes.
- E-commerce
- The e-commerce industry can capitalize on the personalized DIY trend by offering platforms for consumers to design and purchase custom products.
- Fashion and Accessories
- The fashion and accessories industry can tap into the trend of customizable colors by offering personalized and vibrant products.
