Lindt is sponsoring the UK’s biggest Easter egg hunt aptly named the ‘Big Egg Hunt.' 101 enormous eggs will be hidden in cities across the country, making for a fun event for people to enjoy with their families throughout the Easter holiday. Proceeds from the event go towards supporting the Action for Children charity -- all of the giant, artistically designed eggs are up for sale and auction to help raise money for the charity.
All 101 of the eggs have been individually handcrafted, designed and painted in creative and unique ways. Each of these works of art in the UK’s biggest Easter egg hunt are sure to fetch a pretty penny when sold off at auction. This is a great way for Lindt to receive an enormous amount of publicity while helping a very worthy cause.