The Bic Pen Commercials Will "Only Be Shown Once"

 - Jun 24, 2010
References: bicworld & adweek.blogs
This series of Bic pen commercials is premised on the idea that they will "only be shown once," as the voice-over explains. It’s an interesting concept, and provides almost an "aha!’ moment for whenever you’re in desperate need for a pen.

In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less.

Check out the video for three back-to-back Bic pen commercials with the one-time only theme.