Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gatorade's Bibbidi-Bobbidi-Boo Shows Real Magic Comes from Hard Work

 - May 5, 2014
References: gatorade & brandingmagazine
One of Gatorade's newest commercials is set to a very unusual soundtrack—'Bibbidi-Bobbidi-Boo' from Walt Disney's Cinderella. The ad stars a number of professional soccer players, including Lionel Messi, David Luiz, Sergio Ramos, and Landon Donovan and the video is being promoted with the #BeUnreal tag.

Although it's only implied, the Gatorade video suggests that actually "becoming unreal" comes from putting in the hard work in order to be the best. Most of the video shows the soccer stars training and finally, like Cinderella, they get to the big event at the end and the real magic comes through. But fortunately for the guys, unlike acquiring things from a fairy godmother by magic, their efforts from training will not go away when the clock strikes midnight.