The Más+ by Messi™ Drink is Lionel Messi-Approved
Michael Hemsworth — February 28, 2025 — Lifestyle
References: uk.masbymessi & retailtimes
The Más+ by Messi™ drink is making its way to the UK market to provide athletes and avid fans of Lionel Messi himself with a new way to stay hydrated.
The drink is formulated with an electrolyte complex to help with hydration, while also featuring vitamins and minerals with no artificial colors, sweeteners or caffeine in the mix. The drink comes in four flavors including Miami Punch, Limon Lime League, Berry Copa Crush and Orange d'Or. The products respond to increasing calls for free-from performance-supporting solutions and are expected to be a hit amongst avid fans of Messi.
Global Chief Marketing Officer Jeremy Kanter commented on the Más+ by Messi™ drinks saying, "With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours. Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”
The drink is formulated with an electrolyte complex to help with hydration, while also featuring vitamins and minerals with no artificial colors, sweeteners or caffeine in the mix. The drink comes in four flavors including Miami Punch, Limon Lime League, Berry Copa Crush and Orange d'Or. The products respond to increasing calls for free-from performance-supporting solutions and are expected to be a hit amongst avid fans of Messi.
Global Chief Marketing Officer Jeremy Kanter commented on the Más+ by Messi™ drinks saying, "With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours. Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”
Trend Themes
1. Functional Hydration Beverages - The shift towards drinks incorporating electrolytes, vitamins, and minerals indicates a trend in functional beverages aimed at enhancing athletic performance while promoting better health.
2. Low-sugar Sports Drinks - Rising consumer demand for beverages with minimal sugar content creates a trend for low-calorie, naturally sweetened sports drinks that cater to health-conscious individuals.
3. Celebrity-endorsed Nutrition - The launched beverage highlights a trend in leveraging celebrity influence to drive consumer interest and trust in nutritional products.
Industry Implications
1. Sports Nutrition - Manufacturers in sports nutrition are innovating with electrolyte-infused products that appeal to athletes looking for natural performance enhancers.
2. Beverage Industry - As the beverage industry evolves, there is a focus on developing health-centric hydration solutions that avoid artificial additives and prioritize natural ingredients.
3. Celebrity Branding - Celebrity branding is witnessing growth as athletes' endorsements are used to create mass appeal for health and wellness products.
6.8
Score
Popularity
Activity
Freshness
