Meat alternatives are continuing to gain more popularity as consumers shift away from animal products in favor of a healthier lifestyle or for environmental reasons, which is seeing new options like the Beyond Meat Beyond Beef be introduced. The meat alternative is made from a blend of mung beans along with rice and pea protein that enable it to have a solid 20 grams of protein per serving and about 20% less saturated fat than regular ground beef. The meat substitute is positioned as an excellent option for use in your favorite recipes to enhance flavor and add more substance.
Founder and CEO of Beyond Meat Ethan Brown spoke on the new Beyond Meat Beyond Beef saying, "We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods. As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten."