The Beyond Meat Beyond Beef Boasts a Meat-Like Texture
Michael Hemsworth — March 7, 2019 — Lifestyle
References: beyondmeat & foodbev
Meat alternatives are continuing to gain more popularity as consumers shift away from animal products in favor of a healthier lifestyle or for environmental reasons, which is seeing new options like the Beyond Meat Beyond Beef be introduced. The meat alternative is made from a blend of mung beans along with rice and pea protein that enable it to have a solid 20 grams of protein per serving and about 20% less saturated fat than regular ground beef. The meat substitute is positioned as an excellent option for use in your favorite recipes to enhance flavor and add more substance.
Founder and CEO of Beyond Meat Ethan Brown spoke on the new Beyond Meat Beyond Beef saying, "We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods. As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten."
Founder and CEO of Beyond Meat Ethan Brown spoke on the new Beyond Meat Beyond Beef saying, "We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods. As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten."
Trend Themes
1. Rising Demand for Meat Alternatives - This trend highlights the increasing popularity of plant-based meat alternatives as consumers seek healthier and more sustainable options.
2. Protein-rich Plant-based Alternatives - This trend showcases the development of plant-based meat alternatives that offer high protein content as a suitable alternative to animal products.
3. Focus on Health and Sustainability - This trend emphasizes the growing consumer preference for meat alternatives that not only promote personal health but also align with eco-friendly practices.
Industry Implications
1. Food and Beverage Industry - This industry can capitalize on the rising demand for meat alternatives by developing innovative plant-based products that mimic the taste and texture of traditional meat.
2. Health and Wellness Industry - This industry can benefit from the trend of protein-rich plant-based alternatives by providing consumers with nutritious options that support a healthy and sustainable lifestyle.
3. Sustainable Agriculture Industry - This industry can seize the opportunity to contribute to a more sustainable food system by focusing on the cultivation of ingredients used in meat alternatives, such as mung beans, rice, and pea protein.
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