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Decadent Protein Brownies

Vive's Better Brownies are Plant-Based and Covered in Dark Chocolate

— December 17, 2020 — Lifestyle
Vive's Better Brownies are plant-based, packed with protein and covered in Belgian dark chocolate, so that they offer a perfectly balanced combination of health and indulgence. The better-for-you brownies have smooth cashew butter at their centers and a crunchy texture thanks to almonds and fruit pieces.

The brownies are made in flavors like Choc Orange, Choc Berry, Cherry Bakewell and Coconut Cashew, each of which is packed with immunity-boosting vitamins and nourishing sources of plant protein. The date-base bars offer the benefits of a protein bar with the appeal of a candy bar, all in a format that's enjoyable and easy to consume on the go.

The vibrant Better Brownies are wrapped in eye-catching colors with chocolate-coated corners to signal a hint of indulgence.

Image Credit: Vive
Trend Themes
1. Plant-based Protein Snacks - The trend of plant-based protein snacks is growing and companies can innovate by creating more options that balance health and indulgence.
2. Portable Nourishing Treats - The trend of portable nourishing treats is growing and companies can innovate by creating more protein bars that offer health benefits in a candy bar format.
3. Immunity-boosting Foods - The trend of immunity-boosting foods is growing and companies can innovate by incorporating beneficial and nourishing vitamins and minerals into their products.
Industry Implications
1. Healthy Snacks and Bars - The healthy snacks and bars industry can benefit from this trend by creating products that cater to the growing demand for plant-based, protein-rich and vitamin-fortified snacks.
2. Confectionery - The confectionery industry can benefit from this trend by creating indulgent treats that are made with healthier ingredients and food fortification to appeal to a health-conscious consumer base.
3. Sports and Nutrition - The sports and nutrition industry can benefit from this trend by creating products that cater to athletes and active people who want convenient and nourishing snacks and bars that support their fitness goals.
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