Workshop Bagel Boutiques

Best Ugly Bagels Bakes Their Dough in Wood-Fired Ovens

The space might look like a cross between a workshop and a factory, but Best Ugly Bagels is a retail space that sells quality bagels in the heart of Auckland, New Zealand. Focusing on taste and texture more than presentation, these bagels nevertheless would make a great gift for anyone who knows a little about bread and bakeries.

Founded by celebrity chef Al Brown, the Best Ugly Bagels was inspired by the local wood-fired bagel found in Montreal, Canada. Having spent two years in the city, it was enough to inspire him to open up his own bagel shop. Recreating "its distinctive crisp-on-the-outside-chewy-in-the-middle texture," as New Retail Blog puts it, Best Ugly Bagels boasts a custom-made stone oven to do the job. The results are rough bagels that look like they were made at home.

Custom-made Stone Ovens
The trend of using custom-made stone ovens in bakeries allows for the recreation of distinctive textures and flavors, providing opportunities for artisanal and gourmet food businesses.
Rough Homemade-looking Products
The trend of offering rough and homemade-looking products appeals to consumers looking for an authentic and artisanal experience, creating opportunities for niche bakery businesses.
Global Culinary Inspirations
The trend of drawing inspiration from global culinary traditions, like the wood-fired bagels from Montreal, presents opportunities for innovative and unique food concepts that cater to diverse tastes.

Who This Affects Most

Artisanal Food Industry
The artisanal food industry can leverage custom-made stone ovens to create unique, high-quality products with distinctive flavors and textures.
Niche Bakery Industry
The niche bakery industry can capitalize on the trend of offering rough and homemade-looking products to attract consumers seeking authentic, handcrafted baked goods.
Culinary Tourism Industry
The culinary tourism industry can tap into the trend of global culinary inspirations to create immersive food experiences that showcase diverse flavors and bring unique cultural offerings to travelers.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 82%
Freshness 8%

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