In order to help Apple customers resolve their bending iPhone issues, Dutch Telecom company KPN set up a humorous stunt that would help them scale up their pockets. One of the issues reported with the release of the iPhone 6 Plus was that some consumers found that the oversized phone was prone to bending when placed in a pocket. In order to remedy this, KPN set up a booth where people could upgrade a pair of pants to 'Pocket Plus,' which provides more room for a smartphone.
Since there isn't much that KPN can do about the phones, this is a clever way for it to provide a solution to its customers that's also pretty humorous.
Key Themes Behind This Trend
- Resolving Bending Iphone Issues
- Creating innovative solutions to address the problem of iPhones bending in pockets.
- Humorous Marketing Stunts
- Utilizing humor to engage customers and provide solutions to their problems.
- Enhancing Smartphone Accessories
- Developing products and services that improve the functionality and convenience of smartphones.
Where This Applies
- Telecommunications
- Telecom companies can explore creative ways to assist customers with smartphone issues.
- Retail Apparel
- Apparel companies can explore collaborations with smartphone companies to provide specialized pockets for their products.
- Digital Marketing
- Utilizing humor in marketing campaigns to enhance customer engagement and promote innovative solutions.
