Ben & Jerry's Cookie Dough Cores Elevate a Popular Flavor
Laura McQuarrie — January 24, 2019 — Lifestyle
References: benjerry & prnewswire
Ben & Jerry's is expanding upon its Cores Ice Cream Pints with the all-new Ben & Jerry's Cookie Dough Cores, which offer an elevated take on the classic chocolate chip cookie dough ice cream.
The Cookie Dough Cores are being introduced in three varieties: Chocolate Chip Cookie Dough Core, Sweet Like Sugar Cookie Dough Core and the Wake & "No Bake" Cookie Dough Core, which pairs ice cream with peanut butter cookies, peanut butter ice cream and a cookie dough core.
This new product range from Ben & Jerry's draws inspiration from the 80s, when the brand took a suggestion from a fan to add raw cookie dough chunks to vanilla ice cream. Due to the nature of the product, the flavor had to made handmade and was only available to locals on a limited basis—now, these pints can be conveniently purchased and enjoyed by all.
The Cookie Dough Cores are being introduced in three varieties: Chocolate Chip Cookie Dough Core, Sweet Like Sugar Cookie Dough Core and the Wake & "No Bake" Cookie Dough Core, which pairs ice cream with peanut butter cookies, peanut butter ice cream and a cookie dough core.
This new product range from Ben & Jerry's draws inspiration from the 80s, when the brand took a suggestion from a fan to add raw cookie dough chunks to vanilla ice cream. Due to the nature of the product, the flavor had to made handmade and was only available to locals on a limited basis—now, these pints can be conveniently purchased and enjoyed by all.
Trend Themes
1. Elevated Cookie Dough - There is a trend towards offering elevated versions of traditional cookie dough desserts, such as Ben & Jerry's Cookie Dough Cores.
2. Flavor Innovation - Flavor innovation is a trend seen in the introduction of new Cookie Dough Core varieties like Sweet Like Sugar and Wake & "No Bake".
3. "80s Retro" Inspiration - Drawing inspiration from the 80s, brands like Ben & Jerry's are incorporating retro elements into their new cookie dough products.
Industry Implications
1. Ice Cream - The ice cream industry can explore disruptive innovation opportunities by developing unique and elevated cookie dough flavors and products.
2. Frozen Desserts - The frozen dessert industry can capitalize on the trend of offering cookie dough-centered desserts by creating innovative and attractive product options.
3. Food Manufacturing - Food manufacturing companies can embrace the trend of offering nostalgic-inspired cookie dough products by incorporating retro elements into their packaging and marketing strategies.
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