Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Behr Paints by Marcella Silva Focuses on Font

Behr Paints is a brand that was founded in the late 1940s, and Marcella Silva was tasked with the challenge of rebranding this iconic company. She wanted to create something that the consumers could still recognize, but also a packaging that was different than other paints on the market today.

Silva came up with a design that's mainly focused on lettering. The kind of paint is stated at the bottom of the label, with the first letter of the first word blown up and placed above this description. As such, when consumers go to look at this paint on the shelves, they are immediately drawn to the recognizable letterings on the front, which are easily understood. This is also placed on a dark purple background.