Promising pleasant and reliable shopping, the company behind this Begendik Prices campaign asserts that product costs are kept affordable -- or else. In these three images, management blatantly sides itself with the consumer, sharing its mutual contempt for outrageous prices.
To visually depict this notion, SVStudios of Turkey made numbers out to be the bad guys, as the middle man in any retail transaction. Personified digits were placed within the setting of a jail, posing for a mugshot, cowering at the interrogation table and pacing within the a private cell.
The text within each print of the Begendik Prices campaign states that 27,000 different prices on the market are investigated each week, and that, as a rule, the exorbitant ones are caught and punished one by one.
What Makes This Trend Stand Out
- Anti-price Hike Messaging
- Opportunity for businesses to create disruptive advertising campaigns that take a stance against exorbitant prices and offer affordable alternatives.
- Personification Marketing
- Brands could do more personification advertising to increase engagement and create a more human-like brand personality.
- Transparency Marketing
- Creating campaigns that showcase the company's efforts towards price control and keeping products affordable for consumers.
Sectors Adopting This
- Retail
- Retailers have an opportunity to create innovative and disruptive advertising campaigns around price control.
- Marketing and Advertising
- Agencies can help companies to design and execute engaging marketing campaigns that resonate with consumers.
- Consumer Goods
- Companies can utilize transparency marketing campaigns to foster consumer trust and brand loyalty.
