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Booze-Slinging Carriers

Enjoy a Cold Brewskie Outdoors With the Beeracuda

— April 25, 2011 — Lifestyle
For those who enjoy public drinking -- and lots of it -- the Beeracuda will be your best friend this summer.

It looks like a rolled-up yoga mat, but truth be told, the Beeracuda is all about holding a couple cans of cold ones when you're headed to the park. The item is insulated, so there's no worries about the beer getting warm overtime. Users can conveniently hold five cans inside and a sixth in a Koozie that's built onto the shoulder sling. So you're pretty much carrying a six-pack, only you can hide it from judgmental eyes if you're just wandering around town.

The Beeracuda is available for purchase at Burton.com. I'd say this bad boy is worth getting; the only downside is that you might have to make frequent trips to the liquor store to stock up.
Trend Themes
1. Outdoor Drinking Accessories - Disruptive innovation opportunity: Develop innovative and stylish accessories for outdoor drinking that enhance convenience and portability.
2. Insulated Beverage Carriers - Disruptive innovation opportunity: Create advanced, durable, and eco-friendly insulated carriers that keep beverages cold for extended periods of time.
3. Stealthy Drinking Solutions - Disruptive innovation opportunity: Invent discreet and inconspicuous solutions for carrying and concealing alcoholic beverages in public.
Industry Implications
1. Outdoor & Camping Gear - Disruptive innovation opportunity: Integrate beverage holders and portable coolers into camping gear to provide customers with all-in-one convenience.
2. Food & Beverage Packaging - Disruptive innovation opportunity: Design compact and reusable packaging solutions that keep beverages cold and offer convenient carrying options.
3. Fashion Accessories - Disruptive innovation opportunity: Collaborate with fashion brands to create trendy and functional accessories that discreetly store beverages for on-the-go consumers.
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