South American beer Salta is gaining a reputation for clever promotions, and the beer tooth implant is its most outrageous publicity stunt yet.
Salta took three rugby stars who had lost teeth on the field, and offered them the chance to get a replacement tooth, with a surprising twist: the implants were metal teeth, complete with notches to allow the players to open bottle caps with their new molars. To prove that it's real, the ad shows the graphic process of having the beer tooth implanted. Then it shows the three proud new owners opening beers for their buddies...with their teeth, of course.
This is not the first time that Salta has used South America's love of rugby to gain attention for its product, and the tradition of using athletes to promote beer is certainly not new. This may be, however, the first time that a company has successfully branded a part of a sport's players body, making the Salta beer tooth a feat of stunt marketing.
Rugby-Inspired Drink Displays
Rugby Star Fashion Lines
Bro-Inspired Beer Ads
Game-Defining Beer Ads
Guerrilla Marketing Beer Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Salta's Latest Ad Gives Three Rugby Players a New Tooth
- By: Charlotte Joyce KiddAug 6, 2015