The Foxboro Western Brew is a formulated beer concentrate that is designed to allow consumers to customize their own blends and is conveniently packaged in a single-serve format. The concentrate is a thickened version of lager that is reduced down to a potent liquid. Carbonated liquid can be added to each blend in order to produce a fully consumable beer beverage.
The Western Brew is reduced to a thick flavoring paste that is then packaged in a squeezable pouch. Consumers can blend the beer to their liking, relying on the different varieties designed by Foxboro as a starting point. The liquid is specially designed and heat-treated to react to carbonated water, to create a fully alcoholic beverage. The packaging style serves on-the-go mixology for parties, events and even camping.
A set of the Western Brew is available in packages of four servings.
Why This Trend Is Growing
- Customizable Beer Concentrates
- The development of beer concentrates that allow consumers to customize their own blends and flavors using a thickened version of lager can create opportunities for personalized brewing experiences.
- Single-serve Packaging
- The use of squeezable pouches to package the beer concentrate in single-serves offers convenience for on-the-go mixology and outdoor activities.
- Carbonated Reactions
- The creation of a specially designed and heat-treated beer concentrate that reacts with carbonated water to create a fully alcoholic beverage can lead to new methods of beverage production.
Industries Being Reshaped
- Beverage Industry
- The development of customizable beer concentrates and single-serve packaging can disrupt the traditional methods of producing and distributing alcoholic beverages.
- Event Planning Industry
- The use of squeezable single-serve pouches for mixology can offer convenience and innovative approaches for catering and event planning services.
- Outdoor Recreation Industry
- The creation of specially designed beer concentrates that offer convenience for on-the-go mixology and outdoor activities can create new opportunities for outdoor recreation businesses.
