Bed Time by Arnaud Montagard, a 22 year old photographer based in Paris, France, is a series that revolves around nightfall. People, mostly solitary, are captured roaming the city of a now quiet metropolis as though suffering from insomnia. Although it is time for some shut eye, they can't seem to bring themselves to do that, a feeling that many people can relate to, especially in urban setting such as these.
Yet there is a supernatural feeling about the photo series titled Bed Time by Arnaud Montagard as well. As the witching hour fast approaches, it is almost as though these people are staying awake to witness something strange and surreal. Whether that involves mythical monsters lurking in the shadows or a more realistic occurrence, that call is left up to the viewer.
What's Driving This Trend
- Nighttime Urban Exploration
- Opportunity for businesses to create nighttime tour experiences highlighting the hidden beauty of cities after dark.
- Insomnia Awareness and Solutions
- Disruptive innovation opportunity for industries to develop new technologies and services to address the growing problem of insomnia in urban populations.
- Supernatural Photography
- Opportunity for photographers and artists to explore and capture the mystical and surreal aspects of everyday life.
Who This Affects Most
- Tourism and Hospitality
- The tourism and hospitality industry can tap into the trend of nighttime urban exploration by offering unique nighttime tour experiences and accommodations.
- Healthcare and Wellness
- The healthcare and wellness industry can focus on developing innovative solutions and technologies to address insomnia and improve sleep quality in urban populations.
- Creative Arts
- The creative arts industry can embrace the trend of supernatural photography, encouraging artists to explore and capture the mystical and surreal aspects of everyday life.
