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Robotic Teapot Poses

Beckham's Last Marc Jacobs Ads

— May 31, 2008 — Marketing
It is very fitting that this last collection of photos from the infamous Victoria Beckham Marc Jacobs ads comes with the announcement that she will not be staring in next season's advertising campaign. Thankfully, Jacobs confirmed, "We're using models next season." However, Marc was quick to point out that the quirky campaign had worked very well, saying "It was a huge success for both of us."

The new images by fashion photographer Juergen Teller show Victoria in a heavy fake tan with an exposed bra, a fashion statement reflective more of the trademark look of troubled singer Amy Winehouse. The avant garde outfit is complemented with oversize blue gloves that look more suitable for scrubbing toilets and floors than high fashion modeling.

I, for one, am glad it is over. I enjoyed the quirkiness and uniqueness in the beginning, but now it just feels strange and forced. Maybe if they had released all the images together it would have worked and made sense, but the way the campaign unfolded with few pictures at a time made them lose their context and focus. Victoria just looks lost with that vacant stare on her face and the robotic "I'm a teapot" pose.

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