Seacure is the apt name of a line of bath and beauty products that focus on the healing powers of the sea; the beauty packaging is a reflection of that concept. Clean, simple and sustainable, the design shows that consumers often gravitate towards products that reflect their beliefs from beginning to end. While some businesses would mostly concern themselves with the product itself, the beauty packaging of Seacure is as much a marketing strategy as the ingredients.
What makes the Seacure beauty packaging stand out all the more is its replacement of plastic bags. By adding a convenient handle at the top, designer Harini Venkatesh is able to cut the need of additional materials. Granted, even less recyclable packaging could be used, but this design steps in the right direction.