Seacure is the apt name of a line of bath and beauty products that focus on the healing powers of the sea; the beauty packaging is a reflection of that concept. Clean, simple and sustainable, the design shows that consumers often gravitate towards products that reflect their beliefs from beginning to end. While some businesses would mostly concern themselves with the product itself, the beauty packaging of Seacure is as much a marketing strategy as the ingredients.
What makes the Seacure beauty packaging stand out all the more is its replacement of plastic bags. By adding a convenient handle at the top, designer Harini Venkatesh is able to cut the need of additional materials. Granted, even less recyclable packaging could be used, but this design steps in the right direction.
What's Driving This Trend
- Sustainable Beauty Packaging
- Designing packaging that incorporates sustainable materials and methods to align with consumers' environmental values.
- Healing-inspired Beauty Products
- Creating bath and beauty products that utilize natural ingredients and highlight the healing properties of the ingredients.
- Minimalist Beauty Packaging
- Optimizing packaging design to reduce material usage, while still making products visually appealing and convenient for customers.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry could benefit from designing eco-friendly and therapeutic products, matched with sustainable and minimal packaging.
- Fashion and Apparel
- This industry could explore innovative materials and methods to design products that reflect sustainability and health, with packaging that follows the same ethos.
- Home and Lifestyle
- Designing products that align with consumers' beliefs of eco-friendliness and self-care, along with packaging that enhances the same values, could be disruptive in the home and lifestyle industry.
