Beat Shazam is the first game show of its kind, as its entire premise is based on and sponsored by the popular music-detecting app Shazam.
The show is based on a relatively simple premise, as it first features teams of two who compete with one another to identify popular songs. Whichever team ends with the highest score then moves on to the next round, where it competes with the Shazam app to identify music, with a chance to win a cash prize if they beat the app. Beat Shazam will be hosted by the multi-talented musician, comedian and actor Jaime Foxx.
This new FOX show's ability to offer a mobile app in a game show format makes it am ambitious and potentially highly effective marketing tool for the Shazam app.
Why This Trend Is Growing
- Music-app Game Shows
- TV game shows that integrate music apps in creative ways present a new trend in entertainment.
- Brand-sponsored TV Shows
- Entertainment shows sponsored by popular mobile apps set a new trend for brand marketing partnerships with television networks.
- Celebrity-hosted Game Shows
- Game shows hosted by famous personalities continue to be a popular trend in primetime television.
Industries Being Reshaped
- Technology & Entertainment
- The synergy between technology and entertainment presents an opportunity for both industries to collaborate for innovative and engaging content.
- Mobile Apps & Broadcasting
- The partnership between mobile apps and broadcasting networks presents a disruptive innovation opportunity for both industries to create a new format that attracts and retains viewership and app usership.
- Music Industry & Television Networks
- Collaboration between the music industry and television networks in producing music-based game shows opens up new avenues for revenue-stream and fan engagement.
