Beat Shazam is the first game show of its kind, as its entire premise is based on and sponsored by the popular music-detecting app Shazam.
The show is based on a relatively simple premise, as it first features teams of two who compete with one another to identify popular songs. Whichever team ends with the highest score then moves on to the next round, where it competes with the Shazam app to identify music, with a chance to win a cash prize if they beat the app. Beat Shazam will be hosted by the multi-talented musician, comedian and actor Jaime Foxx.
This new FOX show's ability to offer a mobile app in a game show format makes it am ambitious and potentially highly effective marketing tool for the Shazam app.