The iconic "Beanz Meanz Heinz" slogan for Heinz beans was created 50 years ago, and in honor of its venerable age, Heinz has released a series of special, limited edition cans that celebrate the phrase. The retro cans come with several different slogans that play off of the original phrase: things like "Beanz Meanz Homez," "Beanz Meanz Palz," Beanz Meanz Morningz," etc.
The original slogan was created by Maurice Drake, who was working at Young & Rubicam in London. There are 50 new cans in total, each of which is emblazoned with a different variation akin to those mentioned above. These new cans were designed by agency JKR, and the team collaborated with Drake himself to stay as true to the original ethos as possible.