The cult following behind craft breweries and beer gardens can be a lot for the average drinker to keep up with -- those who agree may be drawn to a new innovation from Jim Beam dubbed Beam Gardens.
As it turns out, the environment of a beer garden lends itself well to other beverages. Perfect for the cocktail enthusiast who's looking for a refreshing night-out, this outdoor space was designed to give consumers a much-needed "break from beer." This ad was created with the intention of changing one's perception around bourbon. While many see it as a beverage enjoyed alone, in the comfort of one's home, the brand is hoping to promote it as a social option.