Nike SB celebrates upcoming Pride Month with a new iteration of the Dunk Low sneaker model, adding to the Be True edition. This latest iteration rests on a white leather upper and detailed with a waved rainbow stitching over the heel section and the branded Swoosh.
Addition details include mismatching design over the heel tab to appear as if it is UV-reactive and changes colors with heat signatures. This function is noted through the contrast-stitching that is applied in a gradient form from green to orange hues, which can be seen at the insoles, the mid-foot bottom, and the tongue tab section. The lateral side is rounded out with a BE TRUE stitching and the laces are complete in soft blue and pink.
Image Credit: Instagram, @solebyjc
Key Themes Behind This Trend
- Pride Month Sneakers
- Nike's Be True series showcases a potential disruptive innovation opportunity for brands to support and visually represent the LGBTQ community during Pride Month.
- Uv-reactive Design
- The use of UV-reactive materials in sneakers is a growing trend, offering a new avenue for sneaker customization and branding.
- Mismatched Design
- Mismatched design is becoming increasingly popular, providing a unique aesthetic and offering a new direction for sneaker fashion.
Where This Applies
- Fashion Retail
- Fashion retailers can take advantage of the popularity of Pride events by offering special Pride collections and promoting LGBTQ+ inclusivity.
- Sportswear
- Sportswear companies have the opportunity to embrace diversity and inclusion by showcasing their support for the LGBTQ+ community through the promotion of Pride-themed merchandise.
- Customization Services
- Customization services could explore new designs using UV-reactive materials and mismatched designs, providing customers with unique and personalized products.
