Nike SB works in collaboration with Beijing-based streetwear imprint SOULGOODS on a new iteration of the Dunk High sneaker model for the season. The new shoe is based on a militaristic green across the upper and has black accents that can be seen contrasting by the laces, the rubber outsole unit, and the lacing system over the forefoot.
The Swoosh logo on the lateral side of the shoe is also outlined in 3M materials for a reflective look as the lateral heel is detailed with SOULGOODS'. Soul Tiger motif design. The rest of the shoe includes olive green lining and black text that reads out "FROM BEIJING TO THE WORLD" which is the brand's motto.
Image Credit: Private Selection
Key Themes Behind This Trend
- Collaborative Sneaker Design
- Collaborative sneaker designs with streetwear brands offer opportunities for mutual innovation and expanding audience reach.
- Militaristic Aesthetic
- Militaristic-themed designs on sneakers can create market differentiation and attract consumers who value tough and utilitarian looks.
- Reflective Accents
- Incorporating high-visibility reflective materials into sneaker designs can offer safety benefits for consumers who enjoy outdoor activities at night.
Where This Applies
- Fashion
- Fashion brands can look into collaborations with sneaker businesses to co-design unique and trendy products that appeal to the broader market.
- Streetwear
- Streetwear brands can enhance their brand recognition and growth opportunities by partnering with established sneaker brands and sharing their brand identities.
- Sports & Outdoors
- Sports and outdoor brands can integrate reflective materials into not only sneakers but also other apparel and gear to promote safety and visibility for their loyal consumers.
