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This Ad Shows Toy Soccer Players Excited by the BBC's World Cup Coverage

 - May 21, 2014
References: bbc & thedrum
This campaign, created by Red Bee Media, advertises the BBC's World Cup coverage.

The ad shows a bunch of toy soccer player figurines watching the BBC's World Cup coverage and talking about how excited they are about the World Cup and the presence of exciting star players such as Cristiano Ronaldo, Lionel Messi and Neymar. The toys then decide that they're going to find a way to make it to Brazil.

The toys manage to escape their home and hitch a ride on a kids' scooter, before finding themselves at the BBC headquarters. The toys then successfully manage to sneak onto the BBC's World Cup broadcast team's van.

The ad is the first part of a series of four ads that aim to get people excited about the BBC's World Cup coverage.