BBC America is releasing a new season of the popular Sci-Fi series, 'Doctor Who,' along with a new ad for the show. The ad aired on January 1st and it featured an AR experience, where viewers were able to scan a QR code to see virtual images from the new season. Additionally, the AR ad contained the time machine from the series. BBC America also showcased its AR add at an exclusive screening, which took place on January 5th.
The AR ad is an interactive way to engage fans of the series ahead of the new season. Especially since it did not require viewers to download a third-party app, which simplified the experience for fans.
Image Credit: BBC America
Key Themes Behind This Trend
- Interactive AR Ads
- The use of interactive AR ads can be a disruptive innovation opportunity for other TV shows, movies, and entertainment industries.
- QR Code Scanning
- QR code scanning can be utilized by other brands and industries to provide an interactive and immersive experience for their audience.
- Simplified Experience
- Creating a simplified experience for the audience through AR ads or other digital media can be an opportunity to attract and engage more viewers.
Where This Applies
- TV Shows
- TV shows can use AR technology to create interactive experiences for their fans and increase their viewership.
- Movies
- Movie studios can use AR ads to promote their upcoming films by creating interactive ad campaigns that offer unique experiences for viewers.
- Entertainment
- The entertainment industry can use AR ads to promote their products and offer fans a more immersive experience to engage and retain customers.
