Basic Bits makes raw snack balls for energy that appeal to the conscious consumer who wants to know exactly what it is they are eating. Beyond just making its energy ball snacks with wholesome, simple and high-quality ingredients, the brand packages its products in pouches that communicate the simple formulas—including ones made with minimal ingredients like cashews, dates and bananas.
As some of the vegan and gluten-free formulas feature nuts and others include berries, the different raw energy snacks are packaged in primary color pouches that easily differentiate the products on offer from the brand. As an extension of its core products, Basic Bits introduced a secondary color palette for its functional probiotic snack balls, which prioritizes the same simple approach to food and communication.
Basic Bits' Shopify ecommerce site is set to launch as of February 2018.
Key Themes Behind This Trend
- Wholesome Snacks
- There is an opportunity to create other simple, minimally processed and nutritious snacks for health-conscious consumers.
- Transparent Packaging
- Other consumer products could take a leaf from Basic Bits' book and use transparent packaging to communicate their product's features and ingredients to the conscious buyer.
- Probiotic Foods
- Basic Bits has shown that there is an appetite for simple probiotic foods made with high-quality ingredients.
Where This Applies
- Food and Beverage
- Basic Bits' energy balls and packaging indicate that there is room for innovation in the heath food industry that promotes transparency in product's ingredients.
- E-commerce
- Basic Bits's new ecommerce site suggests that more brands can potentially launch or update their online retail experiences to streamline their sales process and make their products easily accessible to consumers.
- Functional Foods
- Basic Bits suggests that functional foods deserve more attention from food businesses and could be particularly appealing to consumers that seek accessible probiotic help alongside their snacks.
