Basic Bits makes raw snack balls for energy that appeal to the conscious consumer who wants to know exactly what it is they are eating. Beyond just making its energy ball snacks with wholesome, simple and high-quality ingredients, the brand packages its products in pouches that communicate the simple formulas—including ones made with minimal ingredients like cashews, dates and bananas.
As some of the vegan and gluten-free formulas feature nuts and others include berries, the different raw energy snacks are packaged in primary color pouches that easily differentiate the products on offer from the brand. As an extension of its core products, Basic Bits introduced a secondary color palette for its functional probiotic snack balls, which prioritizes the same simple approach to food and communication.
Basic Bits' Shopify ecommerce site is set to launch as of February 2018.