These New KA Sodas are Being Launched by Barr Soft Drinks
Michael Hemsworth — January 21, 2021 — Marketing
References: agbarr & talkingretail
These new KA soda flavors are being launched by Barr Soft Drinks in a bid to help grow consumer interest and satisfy demand for the increasingly popular product variety. The new drink flavors include Strawberry Soda, Tropical Krush and Citrus Punch, which each highlight a distinctly original favor experience that is achieved without any artificial sweeteners in the mix. The drinks will be launched in February 2021 in the UK at a price point of 79p per can.
Marketing Director at Barr Soft Drinks Adrian Troy spoke on the new KA sodas saying, "These new flavours have been created with the same passion for vibrant flavours and are free from artificial sweeteners, which will help retailers to really drive the brand in store and tap into incremental sales within full sugar carbonates, which is currently worth £7.7m in convenience.”
Marketing Director at Barr Soft Drinks Adrian Troy spoke on the new KA sodas saying, "These new flavours have been created with the same passion for vibrant flavours and are free from artificial sweeteners, which will help retailers to really drive the brand in store and tap into incremental sales within full sugar carbonates, which is currently worth £7.7m in convenience.”
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