Created as part of the bank's #FitsYourLife campaign, the CIBC Ski-Thru Bank ATM is a new way for clients to get cash when they are enjoying a run on Whistler Mountain in British Columbia.
The new ATM is outfitted with a place to put your gloves and poles while you do your banking and comes as a development from a new partnership with Whistler Blackcomb.
Set to be active through the 2017 skiing season, the CIBC Ski-Thru Bank ATM aims to be a great marketing endeavor by the brand to create a truly exceptional experience for customers. Moreover, the outdoor ATM is a great way to create an experience with skiers who are looking to make a purchase at a nearby cash-only retailer but find themselves without cash on the slopes.
Key Themes Behind This Trend
- Outdoor Banking
- Disruptive innovation opportunity: Develop more outdoor banking experiences in recreational areas to cater to customers' needs on-the-go.
- Adventure Marketing
- Disruptive innovation opportunity: Tap into the adventure market by creating unique and memorable experiences that align with customers' interests.
- Convenience Banking
- Disruptive innovation opportunity: Introduce more convenient banking solutions, like ski-thru ATMs, to enhance customer experience and accessibility.
Where This Applies
- Banking
- Disruptive innovation opportunity: Explore innovative ways to deliver banking services to customers in non-traditional or unconventional locations.
- Recreational Equipment
- Disruptive innovation opportunity: Collaborate with financial institutions to integrate banking services into recreational equipment or gear, providing added convenience to customers.
- Adventure Tourism
- Disruptive innovation opportunity: Partner with banks or financial institutions to incorporate unique banking experiences into adventure tourism packages, offering customers a seamless and memorable journey.
