Vitamin-Enriched Vegan Sausages

Moving Mountains Launched the 'Banger' with B12 and 18g of Protein

In the wake of the world's current climate crisis, many consumers are opting to consume plant-based foods in an effort to reduce their carbon footprint, and to meet consumers' needs, Moving Mountains has launched a vegan 'Banger' -- a plant-based sausage.

The Moving Mountains Banger boasts the same textures, tastes, and smell of traditional pork-based sausage and is made with all-natural ingredients including oyster mushrooms, soy, pea protein, oats, and coconut oil while the skin of the sausages is made from algae.

The vitamin-enriched vegan sausage offers 18 grams of protein per serving in addition to protein, calcium, iron, potassium, and anti-inflammatory properties. Moreover, the banger is a rich source of iron, calcium, and vitamins A, B12, and C.

Vitamin-enriched Vegan Food
Opportunity to create and market a wide array of plant-based foods enriched with vitamins and minerals to appeal to conscious consumers.
Replicating Traditional Food with Plant-based Ingredients
Opportunity to recreate meat-based dishes such as burgers, sausages, and chicken using plant-based ingredients to offer healthier, protein-rich options.
Algae-based Food Packaging
Opportunity to capitalize on sustainable and edible algae-based materials to replace traditional single-use plastics, benefitting both the environment and health-conscious consumers.

Sectors Adopting This

Plant-based Food Industry
An expanding market with increasingly discerning and health-conscious consumers, creating opportunities for companies that can offer innovative and nutrient-rich plant-based food products.
Food Packaging Industry
An industry that can leverage sustainable and edible materials to replace single-use plastics, reducing environmental pollution while appealing to conscious consumers.
Food Retail Industry
An industry where stores can offer plant-based meat alternatives as a mainstream option, expanding their appeal to health-conscious consumers and boosting sales.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 40%
Freshness 9%