Contrary to the message that the Banco Occidental De Descuento plastic ads send, the synthetic material does not dominate the world of fashion; however, the use of such a material to acquire those items you find pretty is often very effective.
The Western Bank enlisted the help of Creatia Publicidad of Caracas, Venezuela, to develop this consumerist campaign. Polymer models are the subjects in each print, sporting some apparel and accessories made of the same manufactured fabric. The product behind these hard and shiny ads is a line of credit cards that this financial institution issues. Mastercard and Visa convenience cards are often the most fashionable additions to your wallet, which makes tagline of the Banco Occidental De Descuento plastic ads very true: This season, plastic is in.
Why This Trend Is Growing
- Synthetic Fashion
- The use of synthetic materials in fashion items presents an opportunity for disruptive innovation in the textiles industry.
- Consumerist Campaigns
- Developing creative and visually appealing consumerist campaigns can be a disruptive innovation opportunity in the advertising industry.
- Fashionable Credit Cards
- Creating stylish and fashionable credit card designs can be a disruptive innovation opportunity within the financial industry.
Industries Being Reshaped
- Textiles
- The textiles industry can explore new manufacturing processes and materials to cater to the growing demand for synthetic fashion items.
- Advertising
- The advertising industry can leverage creative approaches and innovative visual campaigns to capture consumer attention and promote products effectively.
- Financial Services
- Incorporating style and design into credit card offerings can differentiate financial institutions and appeal to fashion-conscious consumers.
