The Beijing-based architecture studio BLUE completed the build of the BAN Villa Hotel in the Jijiadun Village. Located approximately 1.5 hours by car from Shanghai, the village is now equipped with a nature-infused riverside hotel that appears to float in the distance.
The hotel is surrounded by a small river on a rectangular site. The local government invited the architects to revitalize the village in an effort to encourage visitors and tourism. Each building in the complex is designed in varying rectangular shapes and clad in fresh white siding. Urbanization in China is leading to a hollowing-out of its rural areas. The architects aimed to introduce creative industries into the village while respecting the rural landscape and retaining the area's vitality.
Image Credit: BLUE
Why This Trend Is Growing
- Nature-infused Hotels
- Opportunity to incorporate natural elements into hotel design for a unique experience.
- Rural Tourism
- Opportunity to revitalize rural areas by creating tourism destinations that respect and preserve natural landscapes.
- Sustainable Architecture
- Opportunity to incorporate sustainable design practices into hotel architecture for sustainable tourism and conservation of natural resources.
Industries Being Reshaped
- Hospitality Industry
- Incorporating natural elements and sustainable practices in hotel design can attract tourists seeking unique experiences while also promoting sustainable tourism.
- Architectural Design Industry
- Opportunity to create sustainable and nature-infused designs for hotels that take into account the local environment and culture.
- Tourism Industry
- Promoting rural tourism through sustainable and nature-infused hotels can create new opportunities for tourism development and economic growth in rural areas.
